AWARN is based on ATSC 3.0, the Next Generation Television transmission standard.  When fully deployed, can deliver geo-targeted, rich-media alerts to an unlimited number of enabled TVs, connected cars, and handheld devices even when cellular fails or the grid is down.


We’re excited to share the scorecard from our recent ATSC 3.0 and the Future of Emergency News & Information webinars. To summarize, we had fantastic attendance and a high level of engagement! This success demonstrated a clear demand for educational offerings about ATSC 3.0 and AWARN. 

The most important finding: 96% of respondents voted that ATSC 3.0 was a game-changer for TV news!

These webinars were meant to “level set” participants in our upcoming News Thought Leader Roundtables. We encourage news and news tech professionals and other execs in AWARN Alliance member organizations to join us for these groundbreaking events. For information about the Roundtables or joining the AWARN Alliance, contact John Lawson or Gail Fenkell.

The AWARN Alliance is leading the way for using ATSC 3.0/Next Gen TV to reinvent emergency alerting, and ongoing emergency news and information.

News Thought Leader Roundtable – Sept 23, 1-5 pm, Chicago – OR – Oct 8, 1-5 pm, LA

AWARN Alliance members are invited to take part in an event that could shape the way local TV stations cover emergencies for years to come. This News Thought Leader Roundtable will focus on the development of an emergency information framework that will describe the process and mechanics of alerting and informing.

Magid Joins AWARN Alliance

Alexandria VA, August 29, 2019 – Magid, a consumer-centered business strategy company and media industry research leader, is the latest firm to join the Advanced Warning and Response Network (AWARN) Alliance.

More Tech Companies Join AWARN Alliance

Japanese Companies Expand Coalition’s International Footprint Alexandria VA, June 12, 2019 – The Advanced Warning and Response Network (AWARN) Alliance continues to expand, with more technology firms joining the coalition as adoption of ATSC 3.0, Next Generation Television, picks up…

FOX Television Stations Becomes First O&O Station Group to Join AWARN Alliance

New York / Alexandria VA, May 30, 2019 – FOX Television Stations has joined the Advanced Warning and Response Network (AWARN) Alliance, becoming the first major television O&O member of the coalition.

Broadcasters Make In-Car Play For ATSC 3.0

While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring…

Connected Cars and Next Gen TV; 2019 NAB Show

Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption. On Monday, April 8th, Tina Quigley, CEO of the Regional Transportation Commission of Southern Nevada, joined a panel of thought leaders in the roll-out of connected transportation. Broadcasters and CE companies…

AWARN Advisory Council