Responding to fears of an imminent Soviet nuclear attack, in 1951 Pres. Harry Truman set up a national system enabling the president to quickly notify the public of an impending national security threat via a cross-country relay chain of AM radio stations. It used characteristic blaring warning tones and became a precursor of the Emergency Alert System still in use today. “There are certain stations across every market that listen for those tones and then retransmit the alert to other stations in their market,” says John Lawson, an emergency alert expert who has advised the Federal Emergency Management Agency (FEMA) on its modern warning systems.
While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring so they’re ready to roll in 2024, by which time next-gen stations will be broadcasting across the U.S.
By: Glen Dickson, TVNewsCheck
Broadcasters and technology vendors visited Detroit last week to pitch the automotive industry on the benefits the ATSC 3.0 next-generation broadcast standard can bring to cars, including wireless software updates of key control systems, emergency traffic alerts on the dashboard and live TV in the backseat.
The symposium at Scripps-owned WXYZ Detroit, organized by broadcast consortium Pearl TV, coincided with an announcement that Scripps sister station WYMD Detroit will launch 3.0 broadcasts next year in partnership with Graham Media’s WDIV. The goal is for WYMD to serve as a 3.0 test-bed for the major auto makers headquartered locally.