Broadcasters Make In-Car Play For ATSC 3.0

While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring so they’re ready to roll in 2024, by which time next-gen stations will be broadcasting across the U.S.

By: Glen Dickson, TVNewsCheck

Broadcasters and technology vendors visited Detroit last week to pitch the automotive industry on the benefits the ATSC 3.0 next-generation broadcast standard can bring to cars, including wireless software updates of key control systems, emergency traffic alerts on the dashboard and live TV in the backseat.

The symposium at Scripps-owned WXYZ Detroit, organized by broadcast consortium Pearl TV, coincided with an announcement that Scripps sister station WYMD Detroit will launch 3.0 broadcasts next year in partnership with Graham Media’s WDIV. The goal is for WYMD to serve as a 3.0 test-bed for the major auto makers headquartered locally.

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