Responding to fears of an imminent Soviet nuclear attack, in 1951 Pres. Harry Truman set up a national system enabling the president to quickly notify the public of an impending national security threat via a cross-country relay chain of AM radio stations. It used characteristic blaring warning tones and became a precursor of the Emergency Alert System still in use today. “There are certain stations across every market that listen for those tones and then retransmit the alert to other stations in their market,” says John Lawson, an emergency alert expert who has advised the Federal Emergency Management Agency (FEMA) on its modern warning systems.
Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption.
On Monday, April 8th, Tina Quigley, CEO of the Regional Transportation Commission of Southern Nevada, joined a panel of thought leaders in the roll-out of connected transportation.
Broadcasters and CE companies are rightly focused on in-vehicle infotainment as a pathway for getting ATSC 3.0 receivers in connected vehicles. However, public sector leaders like Ms. Quigley will make key decisions on communications standards and specs in vehicles and roadside infrastructure — decisions that are vital for adoption of ATSC 3.0.
The panel provided an invaluable roadmap for anyone interested in the intersection of Next Gen TV and intelligent transportation.