Advanced emergency warning is on the way thanks to a 3.0 commitment from major broadcasters. Call it coincidence. Call it synchronicity. Call it whatever you want, but today three items crossed my desk that left me shaking my head. First, Reuters’ Brian Snyder reported in “Lack of power, phones hampering rescue efforts after Hurricane Michael,” that hundreds of volunteers from Texas had headed to Florida to help locate more than 1,100 people—mostly in Panama City— who have gone missing following Hurricane Michael.
AWARN Alliance members are invited to take part in an event that could shape the way local TV stations cover emergencies for years to come. This News Thought Leader Roundtable will focus on the development of an emergency information framework that will describe the process and mechanics of alerting and informing.
Moderated by Bill Hague, Executive Vice President of Magid, our goal is development of a voluntary “playbook” that will focus on practical concepts for using Next Gen TV (ATSC 3.0) for reaching new viewers in new ways before, during, and after emergency events. We hope to develop “modules” that can be deployed for news and non-news stations.
Secure Your Seat!
Register to join your peers at one of our roundtables, the first on September 23 in Chicago. You don’t want to miss it. (We will hold a second roundtable at Magid offices in Sherman Oaks, CA on October 8 – more information coming.) In preparation, we also are conducting another of our well-received ATSC 3.0 “level-setting” webinars on September 3 at 1 pm ET.
News Technology Summit Follows our Roundtable
As an added benefit, our roundtable on September 23 is being held in conjunction with the annual News Technology Summit (Sept 24-25) at the Renaissance Chicago O’Hare Suites Hotel. Our event is held on the afternoon before the Summit begins.
The Summit limits attendance to qualified executives in TV news, news tech, operations, and related positions. If accepted by the Summit (AWARN has no role in their process), you will receive two free nights on September 23 and 24 at the Renaissance Chicago O’Hare Suites Hotel and access to the event’s group meals, cocktail hours, panels and keynotes. John Lawson is moderating a panel on ATSC 3.0 on day two of the Summit.
Ground rules: Anyone who works for an AWARN Alliance member company is invited to attend the News Thought Leader Workshop. Direct focus group interaction will be limited to news, news tech, operations and station or group executives. Other professionals will have observer status with access to moderators during set times for suggesting questions or offering comments.